Our association aims at promoting what is useful for implementing the tourist demand in favour of the associated companies and the territory where they operate; at improving the features of the services offered as well as the facilities and infrastructures from an environmentally friendly point of view, in order to encourage the economic growth of Cefalù and of the whole Madonie area.

Particular focus is placed on the enhancement of the culture, folklore, and gastronomic heritage of our area, emphasizing the customs and traditions, the music, the culinary tradition and whatever else is the expression of our cultural identity.

Equally important are considered the artistic, theatrical, musical and sporting events either of national or international relevance, which are performed in the area and which will enrich the experience of our guests.